Skip to content

The Entrepreneur Factor

Tag Archives:

Most people know LL Cool J is a rapper and actor, but did you know that he’s also an entrepreneur? In addition to launching a record label in the early 1990s, LL Cool J launched in 2008. His new venture is a record label, music Web site and social media site all rolled into one. The site allows aspiring musicians to create and upload their music as well as promote it through the social media side. Users can listen to the tracks and rate them. also offers musicians tools that allow them to collaborate with other artists in real time and a virtual digital studio in which they can record music.

Born James Todd Smith in Bayshore, New York, in 1968, LL Cool J has released 13 albums to date, some of which went multiplatinum, and has appeared in a number of movies and television series, including “Deep Blue Sea,” “Last Holiday” and “S.W.A.T.” He also launched his own clothing line in 2008 and has published four books, including a children’s book and a fitness book.

The Grammy-award winning musician demoed his virtual recording studio at the Consumer Electronics Show in Las Vegas last month by recording his new single live. LL Cool J used his Web site to connect with his engineer, who was in New York at the time, along with a Dolby-enabled laptop to ensure the best sound quality. Although the studio portion of is currently in Beta testing and is only available by invitation, the rest of the Web site is open to anyone who wants to join. Musicians can upload their tracks and even offer them for sale through iTunes using the site. If you are interested in the recording studio, there is a waiting list you can add your name to so you’ll be notified when it becomes available.

Tags: ,